When and how information is collected by Apex:
We collect personal information when you:
Information collected when you shop at Apex stores:
You have to provide us with your name & mobile number when you make purchases at our stores. However, if you use a credit or debit card for your purchases we will collect your card-related information and your signature in order to process your payment. We may also collect your suggestions, complaints or enquiries through emails or complaint/suggestion forms.
Information collected by Apex website:
Apex Rewards– We store information of the members, including their purchase order history and history of rewards points collected over a specific period. However, we do not authenticate members’ personal details and, therefore, cannot be held liable for any misinformation received or fraud or identity theft cases that any member may be charged with.
Registered shoppers – We store basic information and purchase history of a registered member in order for members to track their orders.
Guest shopper – We may collect personal information, such as name, email address and/or mobile number of a guest shopper who signs up for our newsletter. We use this information to communicate with guest shoppers to provide them with news about special offers.
Information collected when you sign up for our newsletter:
We will use your email address, if you signed up, to send our electronic newsletters which contain advanced notification of promotions, launch of new merchandise, store openings and other Apex-related news. We may also use the optional information such as your name, postal code and product interests to enhance our product and services. We respect your privacy and will not sell your email address to any company. You can unsubscribe from our email list at any time by clicking on the unsubscribe link at the bottom of our newsletter.
Information collected when you visit or register on Apex website:
You are not required to register to browse our website. However, you will be required to create an account if you wish to avail special services that registered users can enjoy, by providing us with your email address and a password. Personal information (such as name, address, mobile number, email address, billing address, shipping address and credit card information) you provide to us while creating or updating your account and at checkout on our website is stored in electronic files on our web server and our internal systems in Bangladesh. We use this information to provide and administer the services you have requested and for other purposes to which you have consented.
Information collected when you participate in promotions or survey:
When you participate in a promotion or respond to one of our surveys, we may collect your name, address, mobile number and email address. We use this information to administer your participation in the promotion and, for surveys, to contact you with follow-up questions.
Information collected by customer service (Query/Complain/Suggestion):
You may be asked for information that identifies you, such as your name, address and telephone number when you contact our customer service representatives with a question, feedback or comments. We collect this information to verify your identity and to help us promptly answer your question or respond to your comment or feedback. We may retain this information to assist you in the future. We may also use your feedback, suggestions and comments to improve our products, website and services.
Information collected by customer service (Apex Rewards Member profiling):
You may be asked for information that identifies you, such as Full name, address, Email ID, Birthday , Anniversary date, Marital status, No. of Kids (If have any), Institution (Job/Study), Diabetics/Heart disease when our customer care representative contacts you for Apex Rewards member profiling. We collect and use this information to administer your participation for Apex Rewards targeted campaigns and facilitate you through Apex Rewards partners’ offers. All the information are collected to facilitate Apex Rewards members by closely targeting them. We collect these information by our call centre service provider and they required to maintain the confidentiality and security of your personal information and to use it only in compliance with applicable privacy laws. The service provider is not authorised to use your information in any manner, other than in helping us to provide your information or as otherwise required by the law.
Information collected through website analytics:
IP address –You can visit our website without telling us who you are or providing us with any personal information. However, we collect the Internet protocol (IP) addresses of all our website visitors and other related information such as page requests, browser type, operating system and average time spent on our website. We use this information to monitor and improve our website.
Information collected by social media platforms:
You may choose to engage with our content on or through third-party social networking websites, plug-ins and applications. If you choose to do so, you may allow us to have access to certain information associated with your social media account (such as, name, username, email address, profile picture, and gender information) to receive our content or as a requirement of the operation of the website, plug-in or application.
Information we share:
We use service providers to process data and online payments, deliver our products and services, host our website, send emails, run our promotions and surveys, to help us better understand your use of our website, and to improve our website. All of our service providers are required to maintain the confidentiality and security of your personal information and to use it only in compliance with applicable privacy laws. These service providers are not authorised to use your information in any manner, other than in helping us to provide you with products and services or as otherwise required by the law.
Security of personal details:
Your privacy is important to us. We ensure practical administrative, technical and physical safeguards in an effort to protect against the loss, theft, unauthorised access, use, modification and disclosure of personal information in our custody and control. Our measures to safeguard personal information in our custody and control include, providing access to personal information only to employees and authorised service providers who require such information for the purposes described in this privacy and security policy. To provide you with an increased level of security, online access to certain personal information may be protected with a password you create. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication.
Updating your profile:
If you wish to access or update your profile details that we have about you, or to correct factual errors in our records, please contact us. To protect your privacy, we will take necessary steps to verify your identity before granting access or making corrections. You can also easily update your account information by logging on to your Apex account.