Apex

Born in Bangladesh – Worn around the World

The Beginning

The journey of Apex began with the launch of its tannery unit in 1976 and later carved its way into shoemaking with Apex Footwear Ltd. in 1990. With that began a journey of excellence to create fine-quality leather shoes for the world. Born from the inspiration of leather craftsmanship and paving its way in the industry as a pioneer, creatively crafting Italian shoemaking artistry into its designs. Through the years, Apex has mastered the art of shoemaking, using innovation in construction to create the perfect pair.

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1997

Launched

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247

Retail stores

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197

franchises

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03

Awards

Apex Retail Story

Fueled by the phenomenal success of the export business, Apex retail chain was launched in 1997 and currently has the largest footwear retail operations in the country spreading wings across all 64 districts through its extensive channel of 247 retail stores and 197 franchises.

Today, Apex is the pre-eminent footwear retail brand in Bangladesh and has won the “Most Loved Retail Shoe Brand’ award for three consecutive years in 2019, 2020, and 2021.

Apex is dedicated to earning the highest level of customer satisfaction possible at every step of the way. With our motto “Service with a Smile” we strive to provide consumers with a memorable and world-class shopping experience. Starting from the knowledgeable and welcoming salesforce at stores to customer care and online sales platform, the team works relentlessly to ensure customers have a memorable journey to find the right pair.

Our Brands

Through our range of reputed private labels like Venturini, Moochie, Nino Rossi, along with the flagship Apex, we offer the most comprehensive portfolio in the footwear and lifestyle accessory space in Bangladesh – from high-end Venturini and Moochie to the affordable offerings from Apex and Nino Rossi have something for consumers from all walks of life.

Tapping into the dynamic athleisure market, Sprint from the house of Apex caters to the consumers’ activewear needs and is now the fastest-growing athleisure brand in Bangladesh. Apex is now a major player in the lifestyle space through Maverick with a wide selection of apparel, footwear, and accessories.

Our History

From Humble Beginnings to Setting An example

49 years ago, our founder, Syed Manzur Elahi, left his job with a multinational to take up leather business and take this business to the top. Leather unfolded a new chapter in his life, as he began the export of leather shoes manufactured in Bangladesh, and the rest is history.

Our Mission

Ensure Sustainable Growth

Vendor of Choice For Our Customers

Shareholders Value Creation

Compliant with Best Global Practices & Standards

Responsible Corporate Citizen

Our Vision

Our main pillar of success has always been our honest growth. We have practised transparency throughout our business and gained trust not only from our stakeholders at different levels of the business but also from our customers.

Our Values

The true strength of Apex is derived from a deeply rooted value system, defined in its six core values of integrity, courage, urgency, respect, empowerment, and sustainability, which are deeply ingrained in the Apex way of life on a day-to-day basis. Ensuring sustainable growth through honesty in practice and putting customers at the heart of everything, Apex has managed to become one of the most respected brands in the country.

Integrity

We live with integrity with ourselves, our customers, our stakeholders, and our community through our products and services. We embrace accountability and behave in an honest, fair, and ethical manner, showing consistency in our words and actions.

Courage

We are determined to continuously challenge ourselves with the strength of conviction for excellence in business. We perceive opportunity in the face of adversity and lead change through innovation in every business aspect.

Urgency

We believe in doing what needs to be done immediately, without being asked, and in the most thorough way possible in order to create change. We make smart, quick decisions with confidence to identify any causes of complexity that exist within the culture and act for progress.

Respect

We always treat people the way we want to be treated—with respect. We value and respect our colleagues, customers, stakeholders, competitors, community, and environment for their support and contribution to our business. We provide an environment for the free and open expression of ideas, opinions, and beliefs and uphold inclusiveness irrespective of gender, race, age, religion, hierarchy, ethnicity, or disability.

Empowerment

We empower people by providing the right environment and a level playing field for them to perform their responsibilities. We believe in empowering society by empowering the people. We glorify and encourage purposeful work at any level that goes beyond the extra mile.

Sustainability

We are committed to building a sustainable future by continuously changing our business practices to pave the path towards economic, social, and environmental sustainability. We want to create businesses that are financially viable, environmentally sustainable, socially responsible, and, most importantly, in tune with our aspirations for a more inclusive and equitable society